Well, that’s a wrap! From June 5–7, 2025, WordCamp Europe happened & Basel’s Messe & Congress Center buzzed with life as more than 1,800 real-world changemakers, alongside 20,000+ online participants, gathered from 84 countries to celebrate WordPress, open source, and bold ideas.
Set against the Rhine’s mirrored currents, Basel’s charm provided the ideal backdrop for three intensive days of talks, connections, and next‑level WordPress moves.
We can’t stop admiring the charm of Basel — this city is already stealing our hearts! 😍@WCEurope kicks off tomorrow and we couldn’t be more excited! 🎉#WCEU2025 #BluehostAtWCEU #Switzerland pic.twitter.com/3PSpRb9Q7M
— Bluehost (@bluehost) June 4, 2025
Why are WordCamps important and what are they?
WordCamps are the collision point between passion and purpose. They’re grassroots-driven conferences where developers, designers, marketers, even translators and casual users, come together not just to learn, but to shape the future of WordPress.
This isn’t just a conference, it’s a collective forging of ideas into reality, whether through core code fixes, radical inclusion talks, or transformative AI experiments. It’s where empathy, experimentation, and elbow grease combine to move mountains.
At WCEU, that spirit was visible in every workshop, every before-light panel, and every lasting hallway handshake.
Contributor day
Contributor Day, June 5, felt electric. Around 640 contributors from diverse backgrounds dove into 27 teams: Core, Training, Polyglots, Accessibility, Sustainability… the list goes on.
Even new contributors found friendly guides; teams welcomed them, and by day’s end, many had earned their first commitment or translation. More than just code, discussions sparked reboots of community teams, particularly sustainability advocates lobbying to revive green initiatives. Basel’s halls pulsated with shared purpose: no hierarchies, just heart and hustle.
Bluehost & Yoast had the opportunity to contribute to the marketing, polyglots, plugin, accessibility and core tables!
#WCEU2025 kicks off today with #ContributorDay! How are you contributing to #WordPress?
Catch the Bluehost and @yoast teams at the Marketing, Polyglots, Plugin, Accessibility and Core tables. Come by and say hi! 👋🏼@WCEurope #WCEU #BluehostAtWCEU pic.twitter.com/hZTm2k8HBm
— Bluehost (@bluehost) June 5, 2025
Bluehost at WCEU 2025
Bluehost was in full presence mode. Team leads demoed tools and solutions. Our booth was a hub of curiosity, anchored by:
AI Site Generator – Ask the right questions, and Bluehost builds you a starting site, complete with layout and starter text.
Bluehost Cloud – Seamless scaling that responds when sites go from “quiet” to “blowing up.”
Agency Partner Program – A toolkit for agencies: client-site management, expert backup, business growth support.
Good morning from @WCEurope, we’re live from beautiful Basel! ✨
Got a #WordPress question? Stop by the #Bluehost and @Yoast booth — we’re here to help, chat and connect! 🙌
Also see our AI Site Creator 🤖 in action and ask us about the #BluehostAffiliate Program. #WCEU2025… pic.twitter.com/qFhkJvHjpE
— Bluehost (@bluehost) June 6, 2025
Team members held live demos and honest chats; our booth wasn’t a flashy sales pitch. It was a backstage pass to tools that uplift everyday creators.
📢⏳For all @WCEurope attendees who have participated in our raffle with @yoast, we'll be announcing the winners at 3:30 PM!
Please assemble at our booth. You might be the lucky one! 😀🏆#BluehostAtWCEU #WCEU2025 #Giveaway pic.twitter.com/Wa4ILm8gmW
— Bluehost (@bluehost) June 7, 2025
Live demos at the Bluehost booth
The demos were packed and practical. The site builder walkthroughs cut eight versions of jargon and got straight to “build it yourself, right now.”
The cloud infrastructure chat tackled real questions: uptime, traffic spik es, support hours.
Every session ended the same way: Simple. Useful. Before Basel, this was a promise, after Basel, it’s a tool that creators are already using.
Day 3 at @WCEurope has started! Here’s your must-do checklist:
✅ Visit our booth to explore our #WordPress products
✅ Enter our raffle to win amazing goodies
✅ Learn how to earn with the #BluehostAffiliate Program#BluehostAtWCEU #WCEU2025 pic.twitter.com/Ix3h94O2SE— Bluehost (@bluehost) June 7, 2025
Raffle winners
Had to be there: interactive, playful, inclusive. With booth games (Tic Tac Toe anyone!), raffles, and on-the-spot swag, visitors stayed slightly longer than planned and left talking about tools. Conversations that outlast the flashing lights.
Congratulations to the winners who walked away with amazing prizes from the #Bluehost and @yoast raffle at #WCEU2025! 🏆🎉
Thanks to all who joined the fun, we loved seeing your excitement and energy 🙌#BluehostAtWCEU #Giveaway pic.twitter.com/Ltq0YWA43w
— Bluehost (@bluehost) June 7, 2025
Speakers, sessions & workshops
Basel was packed with ideas:
Jonathan Desrosiers, Principal Software Engineer, Bluehost, on How a WordPress Core Committer Thinks: Making Decisions for Millions
He walked us through the decision-making process behind WordPress Core development, break down how choices are made, what trade-offs are considered, and what it means to shape software that powers over 40% of the web.
@desrosj took us into the world of Core, shedding light on the decision-making frameworks, philosophies, and trade-offs that shape the platform– and the thought process behind decisions that impact an entire ecosystem. #WCEU #WCEU2025 #WordCampEurope pic.twitter.com/yOUoM9pJTb
— WordCamp Europe (@WCEurope) June 6, 2025
Noel Tock, “WordPress Without Borders,” a moving keynote mapping how open source saved lives, from Ukraine rescue efforts to pandemic dashboards
Jason Mayes showed us how AI agents in-browser are reshaping UX, and soon, possibly SEO too
Matt Mullenweg (Co-founder of WordPress) & Mary Hubbard (WordPress Executive Director), Fireside chat that revealed FAIR, new plans for contributor credit, EU policy pivots, and sustainable growth across WordPress
Milana Cap, unpacked Interactivity API with real-time coding demos.
Adam Silverstein: Showed how modern browser APIs can elevate WP dev.
Mariya Moeva: Gave a behind-the-scenes look at Site Kit’s UX journey.
Birgit Pauli‑Haack: Gave us practical Blueprints for playground demos.
Pride party – Hosted by Yoast & Bluehost
Friday night, lakeside at Sandoase, Basel lit up in celebration. A joyful reminder that community isn’t just meetings and mics, it’s music, color, and connection. Inclusion was the theme, but so was pure, infectious joy.
Last night was all about celebrating love, inclusion and the vibrant #WordPress community at the #WCPrideParty! 🏳️🌈💜💙 @Yoast @WCEurope#Pride #WCEU2025 #BluehostAtWCEU pic.twitter.com/mysPDFyvGs
— Bluehost (@bluehost) June 7, 2025
See you in Kraków in 2026!
The announcement has dropped: WordCamp Europe 2026 will land at ICE Kraków, Poland 4–6 June. The spark in the room was instant: anticipation, charged energy, dreams of the next year.
Final thoughts
Basel delivered a WordCamp that felt bigger than its numbers, with nearly 2,000 in‑person and massive online turnout, every hallway, every talk, and every drink held purpose . We laughed. We contributed. We learned. And we left with new friends, fresh ideas, and a sense of momentum we’ll be riding all year.
If you missed it, start planning for Kraków. See you in 2026. 💙
